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THE SKED: Summer Broadcast Ratings Sep 5-11

>The NFL season kicked off Thursday, and NBC was the prime beneficiary this week.  The Peacock carried the season opener on Thursday night and the premiere of Sunday Night Football, with both games delivering about a ...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update Aug 29-Sep 4

>Well, preseason NFL football was fun while it lasted.  The broadcast week just concluded (August 29-September 4) saw network weekly ratings come crashing down to earth.  FOX wilted to a summer low 1.1 weekly average,...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 22-28

>The broadcast week just concluded (August 22-28) was all about NFL preseason football again.  FOX did not have any games this week and has lost MasterChef, dropping the network’s weekly average to around a 1.2 ̵...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Homegrown”

> See A Word About Busted Pilots The pilot for HOMEGROWN, produced for CBS by Warner Bros Television, seems determined to hit as many dysfunctional-but-loving-family cliches as it can.  We have one grouchy alpha male in a ...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 8-14

>The broadcast week just concluded (August 8-14) was won by FOX, thanks to the finale of So You Think You Can Dance and NFL Preseason football on Friday (Tampa Bay at Kansas City).  The 1.6 rating for football does not sou...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 1-7

>The broadcast week just concluded (August 1-7) had ABC and FOX battling for first place in Adults 18-49 (such as first place is in the dead of summer).  FOX came down because Sunday’s animated comedies (usually...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update through July 31

>The broadcast week just concluded (July 25-31) had absolute parity between the three original broadcast networks, while FOX was able to put together a weekly lead of three-tenths of a rating point.  The twi...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Hail Mary”

> See A Word About Busted Pilots If it’s a procedural, this must be CBS.  HAIL MARY was one of the pilots that had initial buzz around town, and it boasted a casting coup with Minnie Driver in the lead (her first net...
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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COUNTING TO 10: The Emmy Nominations

> The Emmys, of all show-business awards, lend themselves least to surprise.  That’s because they’re the only group that nominate and award continuing series, meaning that the same high-quality shows repeat yea...
by Mitch Salem
 
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