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EARLY FRIDAY BOX OFFICE: “Furious 7″” Takes 3rd Weekend Flag Over “Blart 2,” “Unfriended”

  FURIOUS 7 (Universal) will handily take its third consecutive weekend title after what preliminary numbers at Deadline say was an $8M Friday.  That’s down about 58% from last Friday (which was 54% down from the Fr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Furious 7″” Off To the Races With Giant Opening Day

Everyone knew that FURIOUS 7 (MRC/Universal) was going to have an enormous weekend, but the franchise is toppling even the most optimistic forecasts.  According to preliminary numbers at Deadline, opening day (which includes $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Home” Is Where the Money Is; “Get Hard” Also Strong

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Pea...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Cinderella” On Its Way To A Fairy Tale Weekend

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Middling “Focus” Sharp Enough For Win; “Lazarus” Stays Dead

  You’ll be hearing quite a bit of spin over the next few days about how relatively inexpensive FOCUS (RatPac Dune/Warners) was to produce, $50-65M depending on the source.  That number, however, ignores the lavish ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Plunging 50 Shades Easily Shackles DUFF, McFarland, Hot Tub 2

  Hollywood doesn’t typically open strong titles on Oscar weekend, when moviegoing is likely to fall sharply on Sunday.  So although the superfans and curiosity-seekers have already had their fill, and 50 SHADES OF ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “SpongeBob” Squeezes “Jupiter” & “Seventh Son” Dry

  A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadl...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “American Sniper” Eliminates “Mortdecai” and “The Boy Next Door”

  By Sunday, AMERICAN SNIPER (Warners/Village Roadshow) may have one of the top 10-day wide release box office totals in history, as Clint Eastwood’s behemoth continues to lay waste to everything else in theatres.  ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “American Sniper” Takes Out the Competition

  OPENINGS:  Even though it technically opened last year, 2015 has its first blockbuster hit with AMERICAN SNIPER (Warners/Village Roadshow).  According to preliminary numbers at Deadline, Clint Eastwood’s newly-mi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hobbit” Leaps; “Annie” and “Museum” OK; “Inherent Vice” Stalls

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Exodus” Doesn’t Reach the Promised Land

  The holiday movie season is getting off to a very slow start this weekend–and since this is the same time last year when the 2d Hobbit opened to $73.6M, the early December date can’t be blamed for it.  (This...
by Mitch Salem
 
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UPDATED: FRIDAY BOX OFFICE: “Mockingjay” Flies High On Black Friday

  NOTE:  UPDATED THROUGHOUT WITH STUDIO ESTIMATES Black Friday was, as always, a very bright day for movies.  The holiday weekend continues to belong to THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate), which soared 118% ...
by Mitch Salem
 
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