Thanksgiving means football.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The preliminary 5.1 for the primetime THURSDAY NIGHT FOOTBALL game was down 0.4 from last Thanksgiving’s early rating.
CBS: The 2.8/1.4 for reruns of YOUNG SHELDON and THE UNICORN were swollen by the network’s afternoon football game. Other reruns followed at 0.5-0.9.
ABC: A WONDERFUL WORLD OF DISNEY special was at 0.6, followed by reruns at 0.3/0.3.
FOX: After a rerun of THE MASKED SINGER at 0.4, the network continued burning off ALMOST FAMILY with a new episode at 0.3.
CW: A rerun IHEARTRADIO MUSIC FESTIVAL special at 0.1.
Tonight’s special programming includes FROSTY THE SNOWMAN on CBS and THE NATIONAL DOG SHOW on NBC.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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