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Behind the US/Worldwide Weekend Box Office – 3/8/15

  OPENINGS:  For the major studios, the scariest part of the failure of CHAPPIE (MRC/Columbia/Sony) isn’t its lousy $13.3M US opening, which topped a barely-breathing domestic box office, but rather its extremely un...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/15/15

OPENINGS:  Fill in the ball/glass slipper/fairy tale reference of choice, because CINDERELLA (Disney) performed beautifully, with $70.1M in the US.  That puts it ahead of the $69.4M opening of Maleficent (unless adjusted numb...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/22/15

  OPENINGS:  INSURGENT (Summit/Lionsgate) had a stronger Saturday hold than Divergent (down 7% instead of 13%), and based on that, Liosgate is also claiming a stronger Sunday hold (down 35% instead of 40%).  That gives I...
by Mitch Salem
 
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