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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 8-14

>The broadcast week just concluded (August 8-14) was won by FOX, thanks to the finale of So You Think You Can Dance and NFL Preseason football on Friday (Tampa Bay at Kansas City).  The 1.6 rating for football does not sou...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 1-7

>The broadcast week just concluded (August 1-7) had ABC and FOX battling for first place in Adults 18-49 (such as first place is in the dead of summer).  FOX came down because Sunday’s animated comedies (usually...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update through July 31

>The broadcast week just concluded (July 25-31) had absolute parity between the three original broadcast networks, while FOX was able to put together a weekly lead of three-tenths of a rating point.  The twi...
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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A MIDSUMMER STUDIO REPORT CARD: Studio Directory

> With a summer movie season bracketed by the first weekend in May on one end, and Labor Day on the other, we’ve reached the midpoint of 2011’s array of blockbusters, here at SHOWBUZZDAILY, we’ll be providing ...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Little In Common”

> See A Word About Busted Pilots  The double meaning of “little” in the title of Fox’s busted sitcom pilot LITTLE IN COMMON is that the 3 couples at its center are brought together only because their resp...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Exit Strategy”

>See A Word About Busted Pilots On paper, EXIT STRATEGY looked like one of the hot FOX pilots this past season, a high-profile (Ethan Hawke’s first TV project) espionage thriller in the vein of 24 that could inherit that ...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Family Album”

> See A Word About Busted Pilots FAMILY ALBUM was one of the more buzzed-about FOX pilots of this past development season, and although it’s not on the network’s announced schedule, Deadline reports that it’s ...
by Mitch Salem
 
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THE SKED: FOX Update

> FOX has announced the premiere dates for their Fall 2011 season.  They’re not featuring any special “previews” before the season officially begins, unlike The CW, but they will have some late premieres ...
by Mitch Salem
 
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THE SKED @ BUSTED PILOT THEATRE: “Locke & Key”

>The FOX pilot LOCKE & KEY is a very effective hour of creepiness, but it’s not that hard to understand why the network didn’t put the project on its schedule.  The show screams “cult hit” at be...
by Mitch Salem
 
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THE SKED: “Locke and Key” At Comic-Con

>Remember what we were saying about busted pilots not being a waste of time?  It’s been reported that the Fox pilot Locke & Key will receive a full screening and panel at next month’s Comic-Con.  It...
by Mitch Salem
 
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