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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on openi...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Maze Runner” Races Past “Tombstones,” “Leave You”

  It’s looking like another dim weekend at the box office.  According to preliminary numbers at Deadline, THE MAZE RUNNER (20th) will easily race past its weak competition.  With $11M on Friday (that includes $1.1...
by Mitch Salem
 
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Behind the Friday Box Office – 9/19/14

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to f...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Equalizer” Takes Care of Business

  This weekend, Denzel Washington is proving himself yet again one of the last truly reliable movie stars.  Just a week after Liam Neeson flopped with A Walk Among the Tombstones, preliminary numbers at Deadline have THE ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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Behind the Friday Box Office – 9/26/14

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career,...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Expendables, Cops, Giver All Behind Turtles & Guardians

  There was plenty of new blood at the multiplex on Friday, but much of it was being spilled, as holdovers TEENAGE MUTANT NINJA TURTLES (Paramount/Nickelodeon) and GUARDIANS OF THE GALAXY (Marvel/Disney) held back a trio o...
by Mitch Salem
 
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Behind the Friday Box Office – 10/4/14

  On what’s shaping up to be a very good weekend for Hollywood, the two leaders showcase different kinds of hits. OPENINGS:  ANNABELLE (New Line/Warners) took Friday with $15.5M ($2.1M from Thursday night), which is...
by Mitch Salem
 
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Behind the Friday Box Office – 8/15/14

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Pirates,” “Baywatch” Drown On Memorial Day Weekend

  It’s beginning to look like a long, dark summer for Hollywood, which is adding two more box office disappointments to a growing list over this Memorial Day weekend.  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALE...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “If I Stay” Leads Weak Friday; “Guardians” Likely to Retake Weekend

  At the beginning of the month, the success of Guardians of the Galaxy and Teenage Mutant Ninja Turtles was prompting some to excitedly conclude that the box office year was now truly 52 weeks long.  But the second half ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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