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Holiday Movie Season: Daily Box Office Track

The three weeks around Christmas (December 16-January 5) and especially the nine days including both the Christmas and New Year’s Day holiday (December 25-January 2) represent an enormous box office opportunity each year....
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES December 21-23

The weekend looks a little stronger than it did yesterday ($102 million for the top 12 films rather than $98 million) but still well below the normal pace for weekend #51 .  The Hobbit is looking a little stronger than it di...
by Mitch Metcalf
 
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FRIDAY DECEMBER 21 BOX OFFICE REPORT

Based on Friday’s grosses, Weekend #51 is on pace for a horrifying $98 million.  This weekend of the year is tricky because sometimes it contains Christmas Day itself (such as 2009 when this weekend was December 25-27 an...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS December 21-23

The weekend before Christmas offers four wide releases and another fairly-wide release.  What a collection of underperformers.  The weekend should total a very uninspired $112 million for the top 12 films.  The 51st weekend ...
by Mitch Metcalf
 
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