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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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Behind the US/Worldwide Holiday Weekend Box Office – 1/4/15

  OPENING:  THE WOMAN IN BLACK 2:  ANGEL OF DEATH (Relativity) fell to 4th place for the weekend, as expected, after a strong opening day.  Still, a $15.1M haul for the cheap thriller isn’t at all bad, and it woul...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/11/15

  OPENINGS:  TAKEN 3 (Europa/20th) had a very decent 5% Saturday bump (so much for the movie’s quality affecting word of mouth), and is currently claiming a $40.4M weekend, which would make it the #2 January opening...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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