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Behind the US/Worldwide Weekend Box Office – 3/22/15

  OPENINGS:  INSURGENT (Summit/Lionsgate) had a stronger Saturday hold than Divergent (down 7% instead of 13%), and based on that, Liosgate is also claiming a stronger Sunday hold (down 35% instead of 40%).  That gives I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/19/15

  OPENINGS:  PAUL BLART: MALL COP 2 (MGM/Sony/Columbia) was at the high end of diminished expectations with $24M.  That’s roughly 25% below the $31.8M start for the first Paul Blart, not a surprise considering that...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/5/15

OPENINGS:  Here are the records FURIOUS 7 (Universal) has racked up:  #4 worldwide opening at $384M (behind the final Harry Potter, Harry Potter and the Half-Blood Prince, and The Avengers)–although that may be cheating...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/3/15

  OPENINGS:  Can the 2d-biggest US opening of all time fairly be considered a mild disappointment?  Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widesprea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/29/31

  OPENINGS:  The news never seems to be 100% good for DreamWorks Animation.  In the US, HOME (DWA/20th) had a smashing start with $54M, the studio’s best non-sequel opening since Monsters vs Aliens in 2009, and a b...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/12/15

OPENINGS:  THE LONGEST RIDE (20th) tried to counterprogram Furious 7 with a Nicholas Sparks romance, but didn’t even muss the blockbuster’s hair with a $13.5M opening.  That’s better than the lousy $10M star...
by Mitch Salem
 
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