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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/8/13

  OPENINGS:  With a dreadful $5.3M weekend, OUT OF THE FURNACE (Relativity) emerged burnt to a crisp.  The only useful thing it could do at this point is boost Christian Bale’s chance for an Oscar nomination–...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/19/14

  OPENINGS:  After a 15% Saturday bump to $16.7M, RIDE ALONG (Universal) seems assured of beating Cloverfield‘s $46.1M record for the 4-day Martin Luther King Day weekend (Ride Along is reporting $41.2M for Fri-Sun,...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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