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Behind the US/Worldwide Weekend Box Office – 4.24.2022

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.10.2022

  OPENINGS:  The first Sonic the Hedgehog had the final pre-pandemic smash opening in 2020 before theaters started to close, with $58M for its 3-day weekend ($70M for the full Presidents Day holiday).  Now SONIC THE HEDG...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.27.2022

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Satu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.13.2022

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.6.2022

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.30.2022

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.19.2021

  OPENINGS:  The spectacular success of SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) may have less to say about the box office overall than some would like to think.  No Way Home vaporized all pandemic-era records with...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.12.2021

  OPENINGS:  There’s no way to spin the $10.5M US opening of  Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.28.2021

  OPENINGS:  After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrica...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.21.2021

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, th...
by Mitch Salem
 
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