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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE (4-DAY) WEEKEND BOXOFFICE – 5/27/13

  OPENINGS:  FAST & FURIOUS 6 (Universal) dropped 16% on Sunday and estimates a 13% slip on Monday–that latter number may be a little overoptimistic, but even if it turns out that the 4-day total is $119M instea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/26/13

  OPENINGS:  Saturday showed an 18% drop for FAST & FURIOUS 6 (Universal), but really the number was better than it looked, because “Friday” included $6.5M from Thursday night.  With that factored out, th...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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EARLY “IRON MAN 3” WEEKEND BOXOFFICE – 5/4/13

  Preliminary numbers at Deadline have IRON MAN 3 (Disney) dropping just 6% on Saturday to $64M.  If that number holds, it’s quite a good hold for a blockbuster of this magnitude–in comparison, The Avengers f...
by Mitch Salem
 
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SUMMER BOXOFFICE BEGINS: “Iron Man 3” Starts Its Foreign Campaign

  You might think we’re still a week away from the beginning of the summer movie season, but if you were overseas, you’d be wrong.  IRON MAN 3 (Disney) has already started its run in a dozen foreign territorie...
by Mitch Salem
 
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