May 5, 2013



Preliminary numbers at Deadline have IRON MAN 3 (Disney) dropping just 6% on Saturday to $64M.  If that number holds, it’s quite a good hold for a blockbuster of this magnitude–in comparison, The Avengers fell 14% on its second day, and Iron Man 2 went down 11%.  (The original Iron Man actually rose 6% on its first Saturday, but that was at a different boxoffice level, with “only” a $35.2M opening day.)  The $64M figure would also give Iron 3 the 2d biggest Saturday ever, behind only Avengers‘ $69.6M.

Depending on whether Iron 3 more closely follows Avengers (which fell only 18% on its 3rd day of release) or Iron Man 2 (which dropped 32%), it should be heading for no worse than a $170M weekend, and more likely $175-180M.  Any of those will make it the #2 opening weekend ever in the US, behind the $207.4M Avengers juggernaut.  (All of this, of course, is in addition to its gigantic overseas boxoffice, which was $388M as of Friday.)  At this point, the only real question seems to be whether Iron 3 will make it into the worldwide $1B club.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."