> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT: The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it ...
> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE: The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSID...
> The Martin Luther King holiday weekend, a relatively small one for Hollywood because many people work on Monday, begins. UNIVERSAL: The studio made the fairly extraordinary decision to sit out the holiday movie season entirel...
> Deadline has early figures for Friday, and they indicate that Open Road’s THE GREY will, as expected, win the day and weekend. If the early estimate of $6.2M for Friday holds, it could gross around $15M for the we...
> Behold Liam Neeson, King of January. OPENINGS: THE GREY (Open Road) will easily take the weekend, albeit at a lower level than prior Neeson early-year thrillers. Given that this one features killer wolves and hypo...
> The season premiere episode of MAD MEN wasn’t screened at PaleyFest tonight. Although the show airs a week from Sunday and virtually every other PaleyFest honoree screened an upcoming episode of its series, ...
ONE FOR THE MONEY: Not Even For Free – Another Heigl Misfire Movie stars are, make no mistake, trademarks. Consumers who invest in 2 hours of George Clooney or Will Smith expect the same kind of r...