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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/11/12

  OPENINGS: The weekend belonged to Bond.  James Bond.  SKYFALL (Sony/MGM) had by far the biggest start for any Bond movie in the US, with an estimated $87.8M.  That’s more than $20M ahead of the previous record-h...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 1/12/13

  According to preliminary numbers at Deadline, ZERO DARK THIRTY (Sony) didn’t have a tremendous Saturday bump at the boxoffice, just about 5%, but it was still far and away the biggest picture of the weekend, with a...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE – 12/15/12

  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) will shatter all the December records it was expected to shatter, but based on preliminary numbers at Deadline, its projected $85M weekend is somewhat soft, considering tha...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

  OPENINGS:  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%.  However, it’s also on tra...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/20/13

  OPENINGS:  MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend.  BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their ol...
by Mitch Salem
 
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UPDATED: PRE-THANKSGIVING BOXOFFICE REPORT – 11/21/12

  UPDATE:  More refined Wednesday numbers are in via The Hollywood Reporter, and the major difference from the numbers below was for SILVER LININGS NOTEBOOK, which made $656K rather than $550K. still off the pace of last ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a...
by Mitch Salem
 
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EARLY THANKSGIVING BOXOFFICE REPORT – 11/22/12

  According to preliminary numbers at Deadline, something unexpected happened on Thanksgiving Day:  two of the holiday weekend’s openings changed places in the boxoffice ranks. LIFE OF PI (20th), which had been cons...
by Mitch Salem
 
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