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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Heaven Vs. the Skies At the Multiplex

  NON-STOP (Universal) has taken the initial lead over SON OF GOD (20th) with a tight Friday win, according to preliminary numbers at Deadline, but the weekend race is far from over.  Non-Stop reportedly took in $9.5M on ...
by Mitch Salem
 
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Behind the Friday Box Office – 2/21/14

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lego Movie” Builds Another Win

  THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have ...
by Mitch Salem
 
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Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lego” Is For Lovers on Valentine’s Day

  The studios brought out a trio of romantic movies for Valentine’s Day, but the couple audiences most wanted to see was Emmet and Wyldstyle, as preliminary numbers at Deadline have THE LEGO MOVIE (Warners) topping t...
by Mitch Salem
 
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Behind the Friday Box Office – 2/7/14

  Note:  all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS:  THE LEGO MOVIE (Warners) ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Everything Is Awesome For “The Lego Movie”

  2014 has its first smash hit, as preliminary numbers at Deadline give THE LEGO MOVIE (Warners) a huge $18M Friday.  Since Saturday matinees should only boost the family-oriented animated comedy-adventure, that should br...
by Mitch Salem
 
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