February 22, 2014

EARLY FRIDAY BOX OFFICE: “Lego Movie” Builds Another Win


THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have Lego at $7M+ on Friday, and while that’s down from last Friday’s $12.8M (all holdovers will be sharply down from last Friday because of Valentine’s Day, especially the romances), Lego will zoom with family audiences on Saturday, and should end up with a $30M weekend, putting it over $180M at the US box office.

Nothing else is close, but 3 DAYS TO KILL (Relativity) leads the rest with $4M+ on Friday, for what should be an $11M weekend, not the Liam Neeson territory the action vehicle was aiming for.

That looks good, though, compared to the much more expensive POMPEII (TriStar/FilmDistrict), with only $3M+ on Friday (despite 3D ticket prices) and a weekend that might not reach $9M.  Pompeii will have to make all its money overseas to have any hope of faring better than the residents of that doomed city.

Holdovers ROBOCOP (Sony/MGM) and MONUMENTS MEN (Sony) are closely packed just below Pompeii at $2.5M or so on Friday (down 50% or more from last week), and either or both could move up in the standings if word-of-mouth sinks Pompeii even worse than it currently appears.  Just behind those is yet another Sony title, ABOUT LAST NIGHT (Screen Gems/Sony), with $2.2M on Friday (down more than 80% from Valentine’s Day, although that will flatten out a bit over the rest of the weekend) and headed for a $7M weekend.  Last week’s openings hit bottom with ENDLESS LOVE (Universal) and WINTER’S TALE (Warners), both also down 80% from last Friday to $1.5M and $700K respectively and perhaps $4M/$2M for the weekend.

Meanwhile, FROZEN (Disney) is still earning money in its last pre-Oscar weekend, with $1M on Friday and probably $4M for the weekend, which will put it just below $385M at the US box office.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."