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BEHIND THE (4-DAY) WEEKEND BOXOFFICE – 5/27/13

  OPENINGS:  FAST & FURIOUS 6 (Universal) dropped 16% on Sunday and estimates a 13% slip on Monday–that latter number may be a little overoptimistic, but even if it turns out that the 4-day total is $119M instea...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/2/13

  OPENINGS:  NOW YOU SEE ME (Summit/Lionsgate) had a fine $28.1M opening weekend considering its moderate cost ($75M plus marketing, but with 2/3 of that covered by foreign pre-sales), and with little competition coming n...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 6/9/13

  OPENINGS:  Not to throw any cold water on the extremely impressive performance of THE PURGE (Universal), but it’s unlikely that the thriller will slip only 12% on Sunday, as Universal is forecasting, when the next...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/5/13

  OPENINGS:  Here’s the really remarkable thing about this weekend’s haul for IRON MAN 3 (Disney).  It’s not the $175.3M opening in the US, even though that’s the 2d highest start in US history...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/24/13

  OPENINGS:  The $38.2M opening day for FAST & FURIOUS 6 (Universal) was the 28th biggest opening day of all time–not bad for a franchise that was floundering without either of its original stars 3 movies ago. ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/26/13

  OPENINGS:  Saturday showed an 18% drop for FAST & FURIOUS 6 (Universal), but really the number was better than it looked, because “Friday” included $6.5M from Thursday night.  With that factored out, th...
by Mitch Salem
 
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