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The Sked

The Sked: Upscale Ratings — CBS Profile

>In the last post on upscale ratings, we looked at ABC, which has a high number of series that skew substantially toward upper-income viewers but not enough programs with a sizable total audience.  Today, we turn our atten...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings for Smash and What It Means for NBC

>As we have discussed, the jury is still out on Smash.  We don’t know where its ratings will settle, as it gives up over half of its massive lead in from The Voice, it was down sharply in its second week versus the p...
by Mitch Salem
 
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Articles

The Sked: Upscale Ratings — NBC Profile

>NBC is the focus of our final profile of network performance with upscale viewers.  The good news for the Peacock is that many of its programs have a disproportionate share of viewers in homes with yearly incomes over $10...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — FOX Profile

> Previously in this series on upscale TV ratings, we have examined ABC (many upscale shows but too many series stuck with mid-level or low audience sizes) and CBS (sizable audiences but many downscale or at best middling incom...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — ABC Profile

>Previously we examined the upscale ratings picture of the Monday at 10 pm hour, which showed the first few episodes of Smash as solidly upscale, Hawaii Five-0 as fairy downscale and Castle in the middle.  Today we turn ou...
by Mitch Salem
 
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