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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/19/14

  OPENINGS:  After a 15% Saturday bump to $16.7M, RIDE ALONG (Universal) seems assured of beating Cloverfield‘s $46.1M record for the 4-day Martin Luther King Day weekend (Ride Along is reporting $41.2M for Fri-Sun,...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/24/13

  OPENINGS:  We noted here yesterday that if THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could just hold on as well on its first Saturday as The Hunger Games had, a $160M weekend was within its grasp.  That’s exact...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/1/13

  Studio honesty is rare enough to be worth noting when it appears:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could easily have juiced its Sunday estimate to claim the #2 second weekend of all time today, but instead i...
by Mitch Salem
 
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