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The Sked: Thou Shalt Not Appeal Directly to Nielsen Homes

>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network.  As reported in the New York Times and elsewhere, Oprah tweeted Sunday night...
by Mitch Metcalf
 
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Ratings Delays Due to Labor Day Holiday

The Labor Day holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (All ...
by Mitch Metcalf
 
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The Sked: MAY SWEEP UPDATE (through 6 nights)

>With six nights of the May Sweep in (Thursday-Monday’s official ratings and Tuesday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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Ratings Delays Due to MLK Holiday

The MLK holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (All times P...
by Mitch Metcalf
 
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Articles

The Sked: WEDNESDAY RATINGS May 2

>American Idol kept FOX on top in the first Wednesday of the May Sweep, despite continued declines from last year.  CBS and ABC trail with fairly respectable nights (CBS down a couple of tenths from last year and ABC up th...
by Mitch Metcalf
 
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The Sked: Why Are the Networks Upbeat about the Upfront with Such Declining Ratings?

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR pl...
by Mitch Metcalf
 
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Revised Nielsen Ratings Schedule This Week and Next

Nielsen announced planned delays for daily national ratings (cable and broadcast programs) the rest of this week.  This is how the week’s ratings should roll out.  We will update these times if anything changes. Saturda...
by Mitch Metcalf
 
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Articles

Ratings Delays Due to Memorial Day Holiday

The Memorial Day holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (A...
by Mitch Metcalf
 
Full Story »

 

 
The Sked

The Sked: The Skinny on the Nation’s TV Markets

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as De...
by Mitch Salem
 
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Articles

Ratings Delays Due to Memorial Day

The Memorial Day holiday will cause delays for daily national ratings (cable and broadcast programs) this week.  This is how the week’s ratings should roll out after the holiday.  We will update these times if anything...
by Mitch Metcalf
 
Full Story »

 

 
Articles

The Sked: Ratings Obsession — What Does a Tenth of a Rating Point Really Mean?

>When the television ratings come in each morning, there is often a lot of attention paid to a rating that might be up only one tenth of a rating point from the prior week or the prior year.  (More recently, most ratings i...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (through 5 nights)

>With five nights of the May Sweep in (Thursday-Sunday’s official ratings and Monday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings...
by Mitch Salem
 
Full Story »

 


 
 

 

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