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THE SKED’S SUNDAY NETWORK SCORECARD – 1/1/12

> Happy New Year, NBC. NBC:  The night set up beautifully for the Peacock, with marquee teams NY Giants and Cowboys doing battle for the final NFL playoff spot and repeats everywhere else–and SUNDAY NIGHT FOOTBALL ca...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Tuesday October 18

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, mov...
by Mitch Salem
 
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AUDIENCE MAP: How Sunday Viewers Get Divided

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups ar...
by Mitch Metcalf
 
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The Sked: FALL RATINGS PREDICTIONS — SUNDAY Night

Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 we...
by Mitch Metcalf
 
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THE SKED SEASON PREMIERE REVIEW: “Once Upon A Time”

  ONCE UPON A TIME:  Sunday 8PM on ABC WHERE WE WERE:  Watching a season finale that looked like it could end the series, as Emma Swan (Jennifer Morrison), AKA the daughter of Snow White/Mary Margaret Blanchard (Ginnifer...
by Mitch Salem
 
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THE SKED: ABC Fall Premiere Dates

  ABC used its podium at the Television Critics’ Association gathering today to finally release the premiere dates for its fall shows.  They are:   Friday Sept 14 8PM:   SHARK TANK 9PM:   WHAT WOULD YOU DO?...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/18/12

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS October 23

>ABC premiered Once Upon a Time last night with great success, a 3.9 Adult 18-49 rating, building impressively off a 1.5 rating lead-in from America’s Funniest Home Videos.  Viewers liked what they saw in the pilot a...
by Mitch Metcalf
 
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The Sked

The Sked: Upscale Ratings — ABC Profile

>Previously we examined the upscale ratings picture of the Monday at 10 pm hour, which showed the first few episodes of Smash as solidly upscale, Hawaii Five-0 as fairy downscale and Castle in the middle.  Today we turn ou...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem
 
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THE SKED SEASON FINALE REVIEW: “Once Upon A Time”

  Anyone who saw the ONCE UPON A TIME pilot and thought the series would be worth watching only “if nothing else is on” would surely have to be an idiot–and in this case, that idiot was me.  I couldnR...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS December 11

>A classic NFC match-up between the New York Giants and Dallas Cowboys generated a preliminary 8.5 Adult 18-49 rating in the fast nationals.  We are estimating that the game rating (starting at 8:30 pm) will go up to a 9.3...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 12/11/11

> As football season approaches its regular-season climax, viewers just can’t get enough of it. ABC:  The network’s female-oriented line-up is meant to survive football, but ABC has been shooting itself in the ...
by Mitch Salem
 
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Articles

THE SKED’S SUNDAY NETWORK SCORECARD

> Not so happily ever after? ABC:  ONCE UPON A TIME has been on a series-low track since Daylight Savings Time began, and last night it hit a new low 2.7, despite a highly-promoted episode that answered the question of jus...
by Mitch Salem
 
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Articles

THE SKED:: ABC Hands Out Halloween Candy Corn Pick-Ups

> ABC was in a giving mood today, and the swag was full season pick-ups.  ONCE UPON A TIME, of course, has already richly earned its extra episodes with 2 splendid weeks of ratings.  HAPPY ENDINGS probably cemented it...
by Mitch Salem
 
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