Posts Tagged ‘oprah’


The Sked: Thou Shalt Not Appeal Directly to Nielsen Homes

>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network.  As reported in the New York Times and elsewhere, Oprah tweeted Sunday night...
by Mitch Metcalf


The Sked: Cable Ratings March 6-12

>AMC’s Walking Dead is locking in on a 3.6 rating with Adults 18-49.  The first five weeks of this season for the zombie apocalypse drama:  4.2… 3.6… 3.8… 3.5… 3.6.  Once again, it i...
by Mitch Metcalf



The Sked: Cable Ratings June 19-25 — Newton Minnow Would Be Proud

A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsr...
by Mitch Metcalf