Percy Jackson international box office

BEHIND THE WEEKEND BOX OFFICE – 8/18/13

OPENINGS: If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler? The answer i...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

OPENINGS: THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger. Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

BEHIND THE WEEKEND BOX OFFICE – 8/25/13

BEHIND THE WEEKEND BOX OFFICE – 8/11/13

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