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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/4/14

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  I...
by Mitch Salem
 
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Behind the Worldwide Box Office – 5/11/14

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in fina...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/18/14

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal ...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/25/14

  (Note:  Most of the studios aggressively estimated their Sunday declines as being around 10%, even though last year’s Memorial Day Weekend Sunday drops were mostly steeper than that, so there could be a number of ...
by Mitch Salem
 
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