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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.30.2022

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.16.2022

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reporte...
by Mitch Salem
 
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