Smurfs 2 international box office

BEHIND THE WEEKEND BOX OFFICE – 8/18/13

OPENINGS: If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler? The answer i...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger. Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

OPENINGS: With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget. With Universal taking ...

by Mitch Salem

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WEDNESDAY BOX OFFICE: “Smurfs 2” Starts With $5.2M

There haven’t been a lot of Wednesday openings this summer, and even fewer that are relevant to the start of THE SMURFS 2 (Sony), which began with $5.2M yesterday. This Is The End ($7.8M) was aimed at a completel...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

BEHIND THE WEEKEND BOX OFFICE – 8/11/13

BEHIND THE WEEKEND BOX OFFICE – 8/4/13

WEDNESDAY BOX OFFICE: “Smurfs 2” Starts With $5.2M

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