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Behind the Friday Box Office – 7/4/14

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursda...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: It’s “Dawn” of the Box Office of the Apes

  Early numbers at Deadline and elsewhere make DAWN OF THE PLANET OF THE APES (20th) the runaway winner at the Friday box office with $26-27M.  That could give it a weekend as high as $70M, at the high end of expectations...
by Mitch Salem
 
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Behind the Friday Box Office – 7/11/14

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th), with $27.7M on Friday and a likely $70M weekend, will probably have a significant US box office bump over its predecessor Rise ($176.8M, after a $54.8M opening), but it ...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: More Duds Than Sparklers As “Transformers” Dominates July 4th

  As holidays go, the 4th of July isn’t a bright one for moviegoing, and when it falls on a Friday, the result is a weekend no better than usual (the days before and after compensate for the holiday itself).  That h...
by Mitch Salem
 
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