Spectacular Now weekend box office

BEHIND THE WEEKEND BOX OFFICE – 8/11/13

Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger. Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

OPENINGS: With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget. With Universal taking ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS: Frontloading 101: on Thursday night/Friday, ONE DIRECTION: THIS IS U...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

OPENINGS: If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler? The answer i...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

OPENINGS: THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

BEHIND THE WEEKEND BOX OFFICE – 8/4/13

BEHIND THE WEEKEND BOX OFFICE – 9/1/13

BEHIND THE WEEKEND BOX OFFICE – 8/18/13

BEHIND THE WEEKEND BOX OFFICE – 8/25/13

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