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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/22/15

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggres...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/15/15

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movieR...
by Mitch Salem
 
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UPDATED: Behind the Weekend US/Worldwide Box Office – 2/8/15

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notche...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/18/15

  A strong Saturday lifted everything at the multiplex. OPENINGS:  Obviously AMERICAN SNIPER (Warners/Village Roadshow) wouldn’t be what it is without Clint Eastwood and Bradley Cooper, but the contributions of the ...
by Mitch Salem
 
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