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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.21.2018

  OPENINGS:  HALLOWEEN (Blumhouse/Miramax/Universal) was front-loaded, with a Saturday drop that hit 18%, but that only prevented it from setting records, not from being a giant hit at $77.5M for the weekend.  That insta...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.14.2018

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marke...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.26.2017

  OPENINGS:  3-day weekend totals were largely in line with where they were headed on Friday night.  COCO (Pixar/Disney) settled in at $49M ($71.2M since Wednesday).  On a 3-day basis, that was almost exactly the same a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.29.2017

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.15.2017

  OPENINGS:  HAPPY DEATH DAY (Blumhouse/Universal) opened so well at $26.5M that inevitably, despite the fact that it appears to tell a completely closed-end story, talk of a franchise has started.  You can’t blame...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.2.2017

  OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.17

  OPENINGS:  GET OUT (QC/Blumhouse/Universal) had a remarkable Saturday performance for a horror movie, rising 17% in a genre that usually drops sharply on its 2d day of release.  That’s better than the 13% bump fo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/23/16

  OPENINGS:  BOO! A MADEA HALLOWEEN (Lionsgate) took the weekend with $27.6M, Tyler Perry’s biggest start since the $29.3M for 2010’s Why Did I Get Married Too.  Perry’s movies tend to run out of steam ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/24/16

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typica...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/10/16

  OPENINGS:  THE REVENANT (Regency/20th) had an impressive $38M start, the #5 January wide opening ever (although tomorrow’s final numbers could send it below Lone Survivor‘s $37.8M, the comp it wanted to beat...
by Mitch Salem
 
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UPDATED Weekend Box Office: “The Wolverine” Falls Some More

  On Sunday mornings, the devout go to church, and movie studios lie.  (There’s not much overlap between the two groups.)  The studios lie (or fudge, if you’re sensitive about the L Word), fundamentally, beca...
by Mitch Salem
 
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