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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65...
by Mitch Salem
 
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Behind the Friday Box Office – 8/15/14

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lucy” Knocks Out “Hercules” For Weekend Title

  The remarkably nutty LUCY (Universal)–more Transcendence than La Femme Nikita–connected with audiences in a big way on Friday, with $16-17M (including $2.75M from Thursday night) according to preliminary numb...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: It’s “Dawn” of the Box Office of the Apes

  Early numbers at Deadline and elsewhere make DAWN OF THE PLANET OF THE APES (20th) the runaway winner at the Friday box office with $26-27M.  That could give it a weekend as high as $70M, at the high end of expectations...
by Mitch Salem
 
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Behind the Friday Box Office – 7/4/14

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursda...
by Mitch Salem
 
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HOLIDAY THURSDAY BOX OFFICE: No Fireworks

  There were no surprises at the Thursday box office, and certainly no pleasant ones for the previous day’s openings.  Ticket sales won’t have the usual Friday pop today, as many have other plans for the 4th o...
by Mitch Salem
 
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THURSDAY NIGHT BOX OFFICE: Not So “Amazing” $8.7M Start for Spidey

  THE AMAZING SPIDER-MAN (Sony) launched with 7PM screenings last night and earned $8.7M, which was considerably below expectations.  Although Amazing 2 topped the opening night for the first Amazing, that one started on ...
by Mitch Salem
 
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