THE AMAZING SPIDER-MAN (Sony) launched with 7PM screenings last night and earned $8.7M, which was considerably below expectations. Although Amazing 2 topped the opening night for the first Amazing, that one started on a Tuesday (of July 4th week), so comparisons aren’t apples-to-apples. The more applicable comparison may be that Amazing 2 started 15% behind the Thursday night screenings of Captain America: The Winter Soldier, which kicked off with $10.2M and a $95M weekend just a few weeks ago. It’s above the $7.1M for Thor 2 last November, but Spider-Man is supposed to be at a higher level of franchise than Thor (the first Amazing made $752.2M worldwide, compared to $449.3M for the first Thor, and even with its post-Avengers bump, Thor 2 was at $644.8M worldwide). A $90M weekend and $225M US total (midway between Thor 2 and Winter Soldier) would be considered somewhat disappointing for Amazing 2, especially since early international returns aren’t showing much of a bump from the first Amazing.
It’s early, of course, and Sony is spreading the spin that Amazing Spider-Man will draw families and have a supersized Saturday that will lifts its weekend total. Still, this isn’t the way Sony–or the other studios, for that matter–wanted the crucial summer movie season to start.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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