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EARLY FRIDAY BOX OFFICE: More Duds Than Sparklers As “Transformers” Dominates July 4th

  As holidays go, the 4th of July isn’t a bright one for moviegoing, and when it falls on a Friday, the result is a weekend no better than usual (the days before and after compensate for the holiday itself).  That h...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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Behind the Friday Box Office – 7/4/14

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursda...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: It’s “Dawn” of the Box Office of the Apes

  Early numbers at Deadline and elsewhere make DAWN OF THE PLANET OF THE APES (20th) the runaway winner at the Friday box office with $26-27M.  That could give it a weekend as high as $70M, at the high end of expectations...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Despicable Me 3″” Takes Holiday Weekend, “Baby Driver” A Sleeper, “The House” Burns Down

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursda...
by Mitch Salem
 
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