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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/31/13

  OPENINGS:  As usual with new arrivals, the eager studios behind GI JOE: RETALIATION (Paramount/MGM) have claimed a low Sunday decline (2d lowest in the Top 10), so the $41.2M weekend and $51.7M opening 4 days could slip...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 3/30/13

  Based on preliminary numbers at Deadline, Saturday was a step down from Good Friday’s boxoffice–and Easter Sunday is likely to be sharply worse.  GI JOE: RETALIATION (Paramount/MGM) fell from $15.5M to $15.2...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/24/13

  OPENINGS:  The only reason to make a movie like THE CROODS (DreamWorks Animation/20th) is to get a piece of the remarkable overseas business that the Ice Age franchise sees ($716M on the last one alone), but so far,...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/17/13

  OPENINGS:  $17.1M for THE CALL (TriStar/Sony) is more than the movie cost to produce (although it won’t pay for the marketing), and sets the Halle Berry vehicle up to be a modest hit.  However, there’s no ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/10/13

  OPENINGS:  OZ THE GREAT AND POWERFUL (Disney) is having an oddly topsy-turvy weekend.  On the one hand, in the US it got the Saturday bump it needed from family audiences, rising 37% (better than Alice in Wonderland, a...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/3/13

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are relea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/30/12

  OPENINGS:  DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

  OPENINGS:  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%.  However, it’s also on tra...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/11/12

  OPENINGS: The weekend belonged to Bond.  James Bond.  SKYFALL (Sony/MGM) had by far the biggest start for any Bond movie in the US, with an estimated $87.8M.  That’s more than $20M ahead of the previous record-h...
by Mitch Salem
 
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