Based on preliminary numbers at Deadline, Saturday was a step down from Good Friday’s boxoffice–and Easter Sunday is likely to be sharply worse. GI JOE: RETALIATION (Paramount/MGM) fell from $15.5M to $15.2M on Saturday. That’s a small drop, but normally a picture with strong word of mouth rises from Friday to Saturday. (It is better, however, than the 18% drop that GI Joe: The Rise of Cobra had on its first Saturday in 2009.) Given the Sunday holiday, it’s headed for $40M or so over Fri-Sun, and $51M since its Wednesday night opening. (That’s less in 4+ days–and with 3D ticket prices–than Cobra‘s $54.7M in 3 days.)
The other newcomers fared even worse. Tyler Perry’s TEMPTATION (Lionsgate) slumped 13% from Friday to $8.1M on Saturday, headed for a $22.5M weekend–still not bad for a non-Madea Perry title. THE HOST (Open Road) plummeted 35% on Day 2 for a $3.4M Saturday and a $10-11M weekend that won’t even come close to its reported $50M production cost (plus marketing).
THE CROODS (DreamWorks Animation/20th) fell 12% on Saturday to $9.4M, meaning its weekend will be around $26M, a good but not great 40% drop from its debut. OLYMPUS HAS FALLEN (FilmDistrict) managed to rise to $5.7M on Saturday, but will still drop over 50% from its first weekend to around $14-15M. OZ THE GREAT AND POWERFUL (Disney) remains on target for $225M total in the US with an $11.5M weekend.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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