There is, it turns out, an audience for scripted network drama during the summer. CBS:  Airing in the dead of network summer, and against what turned out to be the last hour of the NHL Stanley Cup Finals, UNDER THE DOME had a huge 3.2 debut in 18-49s and over 13M viewers, numbers that […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 5.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.06/1.03/1.00, compared to last week’s 1.10/1.07/1.04.  Discovery’s STREET OUTLAWS was at 0.79/0.57, compared to 0.78/0.56.  VH1’s LOVE & HIP-HOP was at 0.78/0.61, compared to […]

> Matthew and Lady Mary 4Ever! The second season finale of DOWNTON ABBEY was watched by 5.4 million people, and while that may not sound like a lot (it’s about the same number as watched last night’s episode of Happy Endings, 3rd place in its timeslot), for PBS it’s pretty much Avatar.  It was the […]

NOTE: CBS fast nationals inflated by local broadcast pre-emptions for NFL (Redskins at Eagles aired nationally on NFL Network) in Philadelphia (KYW) and Washington, DC (WUSA). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.38.  CW’s MASTERS OF ILLUSION was at 0.04.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  It was NFL Network’s day thanks to NFL PRESEASON games at 0.54/0.47/0.43/0.30.  On ESPN, UFC FIGHT NIGHT was at 0.27/0.15, and TOP RANK BOXING was at 0.26.  Reelz’s ON […]

  OK results for CBS’s new sitcoms. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Times are tough even for THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]