Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country).  Excluding the 8:45-9:15 pm half hour, most of which was the truly embarrassing Superdome blackout, the game averaged a 48.1 household rating in the metered markets, edging the previous record […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

> NYC 22 goes down with the ship. CBS:  It was almost a full year ago that CBS announced the arrival of NYC 22 (which has changed titles since then), and after all that time… nobody cared.  The show debuted to a terrible 1.5, unable even to hold its mediocre 1.8 lead-in from THE GOOD WIFE […]

        NETWORK FINALS:  The 8PM MASKED SINGER gained 0.1 in final numbers, and SEAL TEAM lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE led Wednesday cable, up 0.06 to 0.58, and RIDICULOUSNESS was at 0.19.  Cable news was topped by […]

  BROADCAST FINALS: ABC:  The finale of JEOPARDY MASTERS rose 0.11 to 0.61, and THE PRANK PANEL premiered at 0.30.  THE GAME SHOW SHOW fell 0.09 to 0.19. CBS:  The season finale of SURVIVOR was at 0.69, down 0.02 from last week and down a tenth from last May. NBC:  On season finale night, CHICAGO […]

  It’s never good news for the networks when the calendar brings typically low-rated Halloween–lots of parents and others with other plans–into November sweeps. ABC:  By 8PM most kiddies were back from treat or treating, so the nine zillionth run of IT’S THE GREAT PUMPKIN, CHARLIE BROWN doubled last week’s Once Upon A Time In Wonderland number with 2.2, which […]

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final night without commercials so that hour can be excluded from the nightly average.   (Even if the 7 […]

  Basketball scrambled INSTINCT’s premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]