NETWORK FINALS:  DATELINE and the rerun of BLUE BLOODS gained 0.1 in final numbers, while the reruns of both THE ORIGINALS and REIGN lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS were again at the top of cable, with […]

        NETWORK FINALS:  As projected, Game 2 of the WORLD SERIES adjusted to 2.3, down 0.6 from 2019’s Game 2 final rating.  In addition, BIG BROTHER, THE AMAZING RACE and AMERICAN NINJA WARRIOR all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS: […]

Marginal movement from last week.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Here are the full week sports ratings for Monday April 26 through Sunday May 2, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison we are setting aside this […]

  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): 7 of the Top 10 shows on Saturday cable were sports, led by 0.43-1.09 ratings for ESPN’s COLLEGE FOOTBALL coverage, and 0.39/0.43 for HBO’s BOXING.  The highest rated non-sports show of the night was Lifetime’s […]

        NETWORK FINALS:  The NCAA TOURNAMENT games on CBS adjusted to 1.7/1.4.  In addition, AP BIO gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The entire Thursday cable Top 10 was made up of NCAA TOURNAMENT programming, topped by TNT’s late […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): There’s not much doubt about what tops the ratings on Sunday cable, and AMC’s THE WALKING DEAD did so again, although it was down 0.26 to a mere 7.27.  TALKING DEAD followed as usual, down 0.06 […]

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, while 29.0% call Central home, 17.1% live in the Pacific time zone, and 6.5% live in the relative obscurity of the […]