The STANLEY CUP finals came to an end. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Ratings for the Top 25 original cable telecasts Tuesday:  

> NBC has followed up its announcement of its midseason schedule with a surprisingly timid order for 2 back-up scripts for GRIMM.  (In comparison, last month the network ordered 6 back-up scripts for the now-deceased Prime Suspect.)   It’s certainly true that Grimm has only aired 3 episodes thus far of its initial 13 episode order, […]

>An interesting week on cable.  MTV’s Jersey Shore rocketed to a 4.3 18-49 rating in its season premiere, with a repeat of the same episode immediately following registering an impressive 1.8 rating.  A Friday program made our list this week (Disney Channel’s premiere of a Phineas & Ferb animated movie).  The 1.3 rating with young […]

  An easy win for golf. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS: ABC:  PRESS YOUR LUCK gained 0.08 to 0.55, and THE $100,000 PYRAMID was up 0.05 to 0.51.  However, SUPERSTAR dropped 0.06 to 0.28. CBS:  BIG BROTHER was steady at 0.95, and HOUSE CALLS fell 0.07 to 0.21.  A special 48 HOURS was at 0.22. NBC:  AMERICA’S GOT TALENT dipped 0.03 to 0.65, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]