Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Saturday was very slow on cable, with the highest 18-49 rating a 0.37 for BELLA AND THE BULLDOG on Nickelodeon.  Spike’s AUCTION HUNGERS was at 0.31.  LOG CABIN LIVING (HGTV) was at 0.29/0.27, down more than […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Incremental changes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averaged a 2.6 adult 18-49 rating (peaking at a 3.1 rating in the 8:30 half hour).  The actual Closing Ceremony coverage from 8:30-10:30 averaged a […]

  BROADCAST FINALS ABC:  The special TRUTH & LIES was at 0.49, followed by a rerun of the PROMISED LAND pilot at 0.18. CBS:  YOUNG SHELDON fell a tenth to 0.73, and UNITED STATES OF AL ticked up to 0.54.  A pair of B POSITIVE episodes were at 0.50/0.46 compared to last week’s 0.50.  BULL […]

        NETWORK FINALS:  As expected, adjustments were extreme due to the local preemptions for news coverage.  ABC’s LAST DANCE fell 0.2/0.3 in final numbers, CBS was down 0.2/0.2/0.2, NBC’s airing of DESPICABLE ME dropped 0.2 and the network added a news special at 0.2 in the 10PM hour, and FOX’s reruns were […]

        NETWORK FINALS:  Sports adjustments put the PGA CHAMPIONSHIP on CBS at 0.5, the NHL game on NBC at 0.3, and PBC Boxing on FOX at 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports was firmly in control of Saturday cable.  There were NBA […]

  The beginning of a barren holiday weekend for network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]