Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on this night for most previous Winter Olympics on NBC.  When that adjustment is made the primetime number will […]

        NETWORK FINALS:  There were no changes from preliminary ratings for Friday night.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH ruled Friday cable once again, up 0.03 to 1.00, with lead-out TREASURE QUEST down 0.04 to 0.45.  ESPN’s NBA doubleheader games (Houston […]

NETWORK UPDATE:   The NHL FINALS rating adjusted up 0.1 to 1.9 in final numbers, tying last year’s Game 1.  In addition, MASTERCHEF rose 0.1, as did the rerun of SUPERNATURAL. CABLE HIGHLIGHTS:  A busy but not particularly high-rated night was topped by BET’s season premiere of THE GAME at 0.67, with lead-out FRANKIE & NEFFE at […]

  Marginal changes from last week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

It was quite the 10PM hour on broadcast TV last night, as both NBC and ABC aired episodes largely revolving around their shows’ cancer patients. NBC:  PARENTHOOD scored a convincing win in the hour, matching its season high 2.0 with about the most wrenching “holiday” episode you’ll ever see on network TV. That beat CBS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  NETWORK UPDATE:  Due to NFL PRESEASON preemptions, comparisons are to last Saturday’s final numbers rather than Sunday’s preliminaries.  On NBC, as expected the HANNIBAL finale lost most of its initial gain, but it did edge up 0.1 to 0.3, after 0.4 for an AMERICAN NINJA WARRIOR rerun.  The NFL PRESEASON game on CBS (Seattle vs. […]