Halloween seemed to hurt some networks more than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> VEEP, properly enough, was #2 on HBO’s Sunday ticket. HBO:  VEEP premiered with a fairly strong 0.6 in 18-49s on its initial Sunday airing, plus another .14 for its repeat later that night (remember, HBO ratings reflect only 25% of US households, so they’re 4x as strong as they look).  That was, not unexpectedly, […]

  A bad night for WWE SMACKDOWN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The results were not pretty.  NBC won the week with a 1.48 rating with Adults 18-49 (thanks to America’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Two networks competed last night, FOX and NBC, each ending with a preliminary 2.2 Adult 18-49 rating in prime time. FOX‘s Gordon Ramsay cooking combo of Hell’s Kitchen and MasterChef each averaged a 2.2 rating.  The Tuesday tracks for the reality pairing since June 5: Hell’s Kitchen (2.1– 2.2– 2.2– 2.2) and MasterChef (2.2– 2.1– 2.1– 2.2).  It doesn’t get more consistent than […]

A rerun has the highest score of the night. ABC:  DUETS had an ignominious exit with a series low 0.9. WIPEOUT was down 0.2 from last week to 1.6, but ROOKIE BLUE won its hour with 1.4, up from last week. CBS:  Reruns of THE BIG BANG THEORY are a ratings powerhouse, cleaning up on […]

  Any negative ratings effect due to the Olympics seems to have subsided, as the numbers were generally up for cable on Sunday night. HBO:  TRUE BLOOD, of course, was in the lead, with a 2.7 rating that was up slightly from last week, and another crazytime episode that at least let us bid adieu […]