Only one network counted last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

      NETWORK FINALS:  EMPIRE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s late COLLEGE BASKETBALL game topped Wednesday cable at 0.64, with the early game at 0.42.  History’s VIKINGS returned with a 2-hour season premiere at 0.57, down 0.14 from last […]

  A good night for NBC and FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  The only change from Friday’s preliminary ratings was a 0.1 dip for the 8:30PM rerun of WHOSE LINE IS IT ANYWAY on CW. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s NBA BASKETBALL coverage took over the top 2 cable […]

  Even THIS IS US is feeling the erosion of broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were immediately shut off when Orb (winner of the Kentucky Derby failed miserably in the Preakness).  The […]

      NETWORK FINALS:  There were no changes from this morning’s preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.83/0.73.  VH1’s BLACK INK CREW dipped 0.03 to 0.48.  On Discovery, a special episode of GOLD RUSH was at 0.44. leading in […]

  BROADCAST FINALS:  ABC’s NBA game led primetime at 0.79.  NBC’s SNL dropped a tenth to 0.82.  On CW, GREAT CHOCOLATE SHOWDOWN premiered at 0.09, and WORLD’S FUNNIEST ANIMALS was up 0.03 to 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL was at 0.59/0.43/0.36/0.32/0.31, and TOP RANK BOXING was […]