OLYMPICS ratings remained down, but took a step in the right direction.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: RIO SUMMER OLYMPICS ratings remained at 20-year lows on Sunday night. However, at a preliminary 9.0, they were sharply up from Saturday, and at least hit the range of the 2000 and 2004 games. If the telecasts follow the traditional pattern, the ratings will dip again tonight.
CBS: The only network to compete with the Olympics with original programming didn’t fare well, as 60 MINUTES dropped 0.6 to 0.6, BIG BROTHER was down 0.2 to 1.5, and (after a 0.3 MADAM SECRETARY rerun), BRAINDEAD fell 0.2 to a new low 0.3.
ABC: Reruns at 0.5-0.6.
FOX: Reruns, topped by FAMILY GUY at 0.5.
Tonight’s season finales include DEVIOUS MAIDS and UNREAL on Lifetime, and ANGIE TRIBECA on TBS.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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