The necks are dwindling for THE VAMPIRE DIARIES.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CBS: MACGYVER held at 1.1, but both HAWAII 5-0 (1.3) and BLUE BLOODS (1.2) were down 0.1 from last week.
ABC: LAST MAN STANDING lost 0.1 to 1.1, while DR KEN remained at 0.9. SHARK TANK was steady at 1.2, but 20/20, coming off last week’s post-election episode, tumbled 0.4 to 0.7.
FOX: HELL’S KITCHEN fell 0.1 to 1.0, while THE EXORCIST rose 0.1 to 0.7.
NBC: CAUGHT ON CAMERA (0.7) and DATELINE (1.1) were each up 0.1.
CW: THE VAMPIRE DIARIES, once the network’s powerhouse, fell 0.1 to 0.3, and CRAZY EX-GIRLFRIEND stuck at 0.2.
COLLEGE FOOTBALL occupies 2 networks tonight, and SATURDAY NIGHT LIVE is hosted by alumnus Kristen Wilg, with musical guest The xx. Sunday’s highlight is the AMERICAN MUSIC AWARDS on ABC, and Showtime has the season premiere of THE AFFAIR.
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