Not much viewer interest last night, even for the inauguration-themed special programming.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: GRIMM held at 0.8, but EMERALD CITY will probably be running out the string now, after a 0.1 drop to 0.7. DATELINE was up 0.1 to 0.8.
ABC: LAST MAN STANDING held at 1.3, and DR KEN gained 0.1 to 1.0. A rerun SHARK TANK was at 1.0, and then the inauguration-aimed 20/20 was down 0.2 to 0.9.
CBS: A CHANGE & CHALLENGE news special started the night at 0.7. HAWAII 5-0 fell 0.2 to 1.0, and BLUE BLOODS was down 0.1 to 1.2.
FOX: ROSEWOOD (0.6) and SLEEPY HOLLOW (0.5) were each down 0.1, and in the latter case it can be said at this point that the reboot experiment was not a success.
CW: THE VAMPIRE DIARIES is generating little enthusiasm for its final episodes, down 0.1 to 0.3. CRAZY EX-GIRLFRIEND stayed at 0.2.
An NBA game and FIGURE SKATING air in primetime on the networks tonight. In late-night, SATURDAY NIGHT LIVE is hosted by Aziz Ansari, with musical guest Big Sean. On Sunday, CBS will follow its expected giant ratings for the primetime NFL PLAYOFFS game with a preview of its new reality series HUNTED.
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