More declining finales.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: GREY’S ANATOMY has been a ratings marvel for a serialized drama in its second decade, and its season finale was up 0.1 from last week–but at 1.9, it still dropped 0.4 from the 2016 finale. SCANDAL’S 2-hour season finale, at 1.2, was down 0.2 from last week and down a hefty 0.6 from 2016
NBC: The 2-hour season finale of THE BLACKLIST was at 0.9, up 0.1 from last week but down 0.4 from the 2016 finale. The night started with a 0.6 SVU rerun.
CW: The 2-hour season finale of SUPERNATURAL was at 0.6, up 0.1 from last week and down 0.2 from last year (which aired on a Wednesday).
FOX: The 2-hour season finale of MASTERCHEF JR was steady with last week’s 0.9, but down 0.4 from the 2016 finale (on a Friday).
CBS: Not wanting to be left out of the 2-hour fun, the network aired a 2-hour non-finale THE AMAZING RACE, which at 0.8/0.9 was on par with last week’s 0.9 for a single episode.
Tonight’s finales are UNDERCOVER BOSS and THE TOY BOX. Meanwhile, Syfy’s latest experiment to draw viewers’ attention is airing the entire 10-episode season of 12 MONKEYS over 3 nights, with tonight’s 4 episodes airing without commercials.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
###
About the Author
