Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country). Excluding the 8:45-9:15 pm half hour, most of which was the truly embarrassing Superdome blackout, the game averaged a 48.1 household rating in the metered markets, edging the previous record of 47.9 in 2011. The blackout also inspired some incredibly awkward and lame attempts at comedy by CBS announcers. Dan Marino: “I guess Beyonce really blew out the lights (with her halftime show).” Jim Nantz (to Phil Simms): “Hey partner, let me know next time before you plug in your phone charger.” Oy.
Given past trends, the national household rating should drift down to about a 47.5, still setting a new record.
| Super Bowl Ratings |
Metered Markets |
National |
|
| Last five years |
HH Rtg |
Shr |
HH Rtg |
Shr |
|
| 2013 |
CBS |
BAL 34 |
SF 31 |
48.1 |
71 |
n/a |
n/a |
|
| 2012 |
NBC |
NYG 21 |
NE 17 |
47.8 |
71 |
47.0 |
71 |
|
| 2011 |
FOX |
GB 31 |
PIT 25 |
47.9 |
71 |
46.0 |
69 |
|
| 2010 |
CBS |
NO 31 |
IND 17 |
46.4 |
68 |
45.0 |
68 |
|
| 2009 |
NBC |
PIT 27 |
ARI 23 |
42.1 |
65 |
42.0 |
64 |
|
| Multi-year Averages in Nielsen PeopleMeter Era |
|
| 2010-12 (3 Super Bowls) |
47.4 |
70 |
46.0 |
69 |
|
| 2002-09 (8 Super Bowls) |
43.1 |
63 |
41.6 |
63 |
|
| 1988-01 (14 Super Bowls) |
42.2 |
62 |
42.6 |
64 |
|
Later today we will know how many viewers of any age (2+) watched during an average minute, probably 113 or 114 million. Meanwhile the “total audience” (those who watched at least a few minutes over the course of the game) could approach 170 million, which would also be a record.
| Super Bowl Ratings |
Millions 2+ |
|
| Average Minute |
Total Audience |
|
| 2013 |
CBS |
BAL 34 |
SF 31 |
n/a |
n/a |
|
| 2012 |
NBC |
NYG 21 |
NE 17 |
111.3 |
166.8 |
|
| 2011 |
FOX |
GB 31 |
PIT 25 |
111.0 |
162.9 |
|
| 2010 |
CBS |
NO 31 |
IND 17 |
106.5 |
153.4 |
|
| 2009 |
NBC |
PIT 27 |
ARI 23 |
98.7 |
151.6 |
|
| Multi-year Averages in Nielsen PeopleMeter Era |
|
| 2010-12 (3 Super Bowls) |
109.6 |
161.0 |
|
| 2002-09 (8 Super Bowls) |
91.4 |
141.2 |
|
| 1988-01 (14 Super Bowls) |
84.8 |
124.8 |
|
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