For broadcasters: The end of the world as you know it? Walking Dead not only tops the cable ratings chart, but also beat everything else on TV — by far. The highest-rated program in prime time last week on broadcast television with adults 18-49 was the the second game of the NCAA double-header Sunday that spilled into CBS prime (Louisville-Duke), a 4.9 rating. (See more on the weekend sports television landscape in SKEDBALL each week.) Then the spring premiere of The Voice on NBC Monday averaged a 4.8 rating. Good ratings but not even close to a 6.4 for the finale of Walking Dead.
To make matters worse, those are the only two broadcast network programs last week to beat Duck Dynasty. Yikes.
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